See link for full article, if interested.
http://www.hollywoodreporter.com/news/super-bowl-madonna-halftime-show-tivo-287340
http://www.hollywoodreporter.com/
"Madonna’s Super Bowl halftime show was more popular viewing than the football game itself, and a Doritos commercial about a dog who may have rubbed out a cat was the most popular ad during the telecast, according to TiVo.
The DVR pioneer calculated which moments during the Super Bowl broadcast were watched most in “play” mode, so moments rewound and watched again count far more than the ones that were viewed just once or were fast-forwarded."
